Born in Karnataka and raised in Mumbai, Maharashtra, Viraj  has always been drawn to performing, creating, and producing. While attending Birla College, he excelled in Dancing and managing inter college events. 
Post college, Viraj performed, directed, and produced a number of projects. He has  since effectively managed  a wide range of events  like make in india, defence expo, exhibitions, concerts,weddings, dance company and the last but not the least Managed and choreographed more that 31 flash mobs with a mob of around 400 people including flash mobs for cricket league openings, Hollywood movies promotion in India, Cricket team promotion, politicians etc.
An ardent producer, driving creative force, and leader in the community, Viraj utilizes his passion for dance and bringing people together to create joy through surprise, ultimately empowering others to do their part in accomplishing the very nature of flash mobbing – giving back. “That’s why LA MAFIA is such a dream come true” says Viraj.

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